A worrying number of business owners are creating their own logo.
I’ve seen 3 just this past week. Can you guess what these business owners have in common? They all admitted in their own way that their logo isn’t up to scratch.
If you are part of a networking group or forum, you have probably witnessed it yourself – business owners asking for help to make their DIY logo look good. They are essentially after free design advice from people who are supposed to be earning their living doing logo designs (because that’s what they’re trained to do!).
So how bad were they? On two, the company name was illegible. One of them was using a free image as the main design, without any modifications – meaning this same image could be used by anyone else as a logo. One of them was low quality because the right program was not used. Not one of them portrayed the business in the best possible way.
This doesn’t sound like the type of logo you would want for your business, right? So let’s get to the heart of this article.
Your logo is going to be one of the first things your customers will see and associate with your business.
Why should you pay to get a professional to design your logo?
If you’re starting your own business, you are most likely putting all of your time, effort and passion into making your product or service the best on the market. You might be putting a lot of money into creating your products. You are dreaming of the day you launch, with high hopes that the sales will come pouring in.
For this to happen, you need to have a product or service people want, market and advertise yourself in the right way, and you also need to make an immediate positive impression on your potential customers. Your logo is going to be one of the first things your customers will see and associate with your business. So can you risk faltering at the first step?
If you place value on your business, then you should place value on your logo design, putting your new venture in the best possible light. Also, do you want to spend your valuable time agonising over a logo and ending up with something mediocre when you could pay a professional to do it properly from the start? A professional designer will provide a logo that will have longevity and adaptability in all the right formats to see you well into the future.
If you’re unsure what you should be paying for a logo design, ask for a number of quotes from companies where you can clearly see the quality of their work and provide each company with the same brief so you can compare costs against the same deliverables.