Your website has a carbon footprint!
At the moment, there are approximately 3.5 billion web users worldwide. But with the global population steadily increasing and more and more people getting access to the internet, the amount of computers and data centers are set to increase dramatically.
I don’t need to spell out what this means for our planet. So what can you do about it?
1. Be strategic with visual content.
The secret to sustainable web design is simplicity. Be fussy with what content you upload to your website. Do you REALLY need this video or that photo?
2. Optimize images to reduce file size.
If an image is absolutely necessary, then reduce the resolution and image quality as much as possible. You can use a tool such as TinyPNG before uploading them to the site.
3. Use lazy load for images and media.
The basic idea of lazy loading is to load images or iframes only when users scroll down to them: there is no point loading something if it is off screen. This saves on energy consumption and helps websites to load quicker, which is an added bonus for your SEO.
4. Delete what you don’t need.
Fewer plug-ins, fewer redirects, and a stripped-down mobile layout. All of this is good practice for a website in general, and as your website’s organic SEO is improved when it loads more efficiently – which will happen when unnecessary site features are removed – you could increase your search traffic too.
5. Improve site navigation to make it easy to find information.
There is such a thing as sustainable website design. A site with an unclear navigation structure does not only confuse and annoy your users but is also unsustainable as every click and search on the world wide web uses energy. Not a lot, but it all adds up when you have so many people online.